There are types of things out there that when you see them or experience them and connect with their vibe, you start to dig into the culture and the backcatalogs you want to bask in it and breathe that air.

Not stuffy though, fun, creative, wild, chaotic, kooky

Small press—consistent styling—based around one persons taste—willing to publish what bigger publishers won’t

This is not to say I want foofaraw to become a “brand” — but is this inspiring nature when you have a singular focus/taste while bringing a creativity and consistency that people know what they are getting and come to rely on it for what it provides them and trust that the quality will be there.

One guy publishing tons of poetry chapbooks every year himself.

Just love the ethos they had: release all their music for free, play all ages shows for cheap, handling the business of things on their own.

So, like, the opposite of Netflix.

They’ve built up this reputation of what an A24 movie is. Smaller, indie, lower budget, but award contenders and meaninful.

I mean, it’s the magazine now.

They’ve built this sci-fi heavy metal, monster lore around their music in this collaborative, communal, collective kind of way where the members have changed throughout the year, but they keep doing it in this very fun, energetic, and creative way.

or, at least what it used to be... HBO Sunday’s always had a drama and a comedy that was going to be great and at the Emmy’s every year.

They’ve built this live community where people are willing to pay $10/mo just to listen to them and their live recordings. Every show is recorded—first song from every show is on YouTube.

Image is the place that matters if you want to release a creator-owned book these days.

Flaming Hydra

Alamo drafthouse

The way they pump out so many albums, while seemingly having fun, being weird, and doing whatever the hell they want.

Consisten fist theme

Consistent changing while staying true and having fun—blue grass, country, anime inspired rock, changing his stage name.

Obviously, Kinopio, Are.na, Futureland

Welcome to Night Vale

A younger, newer Phish-style band that’s following their lead and doing similar things, releasing every show on Bandcamp, doing mini-docs around shows.

Monocle has almost become this lifestyle brand with it’s magazine, radio, shop, stores, newsletters, etc. You know what a Monocle story is once you’ve read it.