Classic Growth Accounting Equation New + Reactivated - Inactive

The problem with growth accounting frameworks is that they provide lagging metrics.

Enter Growth Loops Growth Loops provide a leading predictive way to understand how your product is performing

Types of Loops: 1. Acquisition loops - powers the positive term/New users 2. Engagement loops - powers negative terms i.e. Reactivation and Inactive Users

Loops are better because they are scalable Linear acquisition channels such as PR, PH Launch, App Store features are useful but aren’t repeatable/scalable Same for engagement - promotion, festive emails, feature launches don’t scale

Sharing Kinopio Scalable way to acquire users

Improve activation There is not much that brings me back after my first use

Metrics (Social Product) 1. Retention curve flattens > 20% 2. D1/D7/D30 > 60/30/15

Notifications when someone @ me or adds a new note on my board

optimise mobile UX since social sharing most def means people are going to have the first interaction on mobile

Optimise for sharing board with others as a way to pull new users in

Home Page that’s sort of an about.me that I link on my social pages my social links should show on my profile so I can meet other cool people

Define engagement ladder. Move users from public -> personal w/ time ??

react to other people’s notes with emojis

Users subscribe to topics - engage using lifecycle emails showcasing interesting boards

Bigger focus on explore/discover so I can connect with more people and comment on their boards ??

Public use cases could be a strength as kinopio lets you talk at the idea level unlike roam which is more text heavy or substack which is not networked

social/no signups so less friction ??

discover kinopio and comment on public boards

Create my board, share in public

User gets notified, engages back

start using it for my own usecases

build a daily habit via engagement