There are plenty of new features I’d like to add – but the current core feature set is enough for this year. New users already surprised at all the things it does, and even I forget features

the thing kinopio needs most right now is awareness

a bit out of date, but might still be useful

making inspiring spaces and templates

brand moodboard is out of date and needs updating, but we can do that as we go

outreach to other community sites that might be really specific like about mindmapping or scrapbooking

👀

write up posts for the blog and help site

Outreach to influencers in the areas of notetaking, productivity, second brain

right now we use multiple aesthetics (old money, vintage cards, 80s computing, synthesizers, nature/gardening, y2k). I don’t think multiple aesthetics is a bad thing though so long as they all feel unified

suggestions for improving onboarding and new user welcome emails

promoting other ppls spaces

short-form videos and imgs for social media

Revive friends-of-kinopio program and discord channel

awesome thanks! I’d love your help on these

youtube vids that teach ppl specific user flows (eg inbox)

I dunno what the Kinopio seo situation is, so it’s probably rough https://x.com/pascalpixel/status/1785990274256150815

Sharing a space from the community every week → weekly email, social media, discord, blog

This role is about making cool, beautiful, useful, entertaining artifacts, swag, and content

Along with these, the role should also be measured on the delta of impressions/views/new account creates/new visitors (keeping in mind that these metrics typically lag behind the “make” metrics)

refine help site design for a more ‘professional gear’ look

assumption: awareness, usage, and biz/customer numbers are the byproduct of creating and sharing beautiful, entertaining things

Additionally, this role should help with market research

How about a bunch of youtube videos? One idea: maybe pirijan podcasts with different people and “live” creates or co-creates spaces (interesting topics+see kinopio in action)?

This is also a story-telling role: sharing why kinopio exists in a world with enterprise miro, freeform, etc. What makes Kinopio different? What kind of person is Kinopio for?

If I thought about differentiators compared to miro like competitors, they would be: 1. ease of use 2. Aesthetics/vibe 3. Cost

for visual thinkers, creative people, unique/out of the box thinkers, people who believe that deep thinking is about more than capturing links and writing notes

the finding ppl is def the hard part to me here…

blog tasks moved to

if these are the only diff / the only reason to use kinopio over miro than i feel like i’m screwed?

weekly review emails redesigned to be more readable, present more compelling info, and use space preview images to be more visually engaging

includes new blog posts from that week

Re-enable plausible to track how often certain actions are performed like opening explore , or opening the new space dialog?

who does kinopio make awesome, and how?”

would love that thx

for businesses: collaborative idea generation and review

for individuals: working things out, organizing information, coming to conclusions, avoiding circular logic

a more engaging way to present new ideas to class/teammates

apirational uses/users

Planning for Kinopio Teams has officially begun.

I’m happy to help scrub and document what needs to be updated and then start drafting updates (and then PMing future updates as Kinopio updates)

make better decisions

People use Kinopio at work already for white-boarding, meeting notes, and collaborative brainstorming.

be more thoughtful

take some time for yourself

Social (need a strategy for each)

improve mental health

understand hard problems, invent new solutions

Feel free to delete all of this after you’ve read. I have it saved elsewhere.

The goal for teams is to make it easier for small businesses to collaboratively build up ideas and solve hard problems in way that’s easier, funner, and also half the price of miro, whimisical, etc.

share your thinking

Read Only

Full Invite

Johnny Decimal

if there’s interest in ig/threads then i’m not against someone else trying again i guess

shadow banned or full banned? but even before that, new follower growth on these was super low

learned from this = keep scope low, keep the product simple

Matthew Cassinelli (single person, but they work with app devs—could be a cool tool for him to use for collaboration and reach other types of dev people)

This one is promising cuz I know the founder on twitter

Oh, and what about the folks at Sublime, since you contributed to their zine?

May still have promise but I think this is the kind of thing that requires continual engagement and new or exclusive things that keep ambassadors engaged

decent turnout from ppl initially enthusiastic but it petered out very quickly

Awesome—reordered these a bit by priority. I still think it’s a good idea to play it slow and not have too many outreaches and potential “engagements” at once—I think some high touch handholding will be helpful for this project.

but these took so much of my time, esp the interviews, in order to make them good takes a lot of prep

bc they were live only the turnout was really variable, from 3-12 ppl

effort to results didn’t feel justified

this was something the previous marketer was passionate about but after lots of back and forth, they’d always want free accounts and wouldn’t really use them

Craft and manage content for diff websites

not just creating and managing content but also in telling the story of our product

i think we could do another one of these tho in a month or so

last one was years ago

each subsequent launch has a lower effect

big spike that settles down

ph is becoming less and less relevant to real ppl. mostly used by companies to attract investor interest

i never found the time to figure out reddit mostly bc i never use it. but it looks like we have a couple leads there

posted once on r/mindmapping and it actually led to a decent result

update: every other place i try posting on, the automod blocks me as spam even when it’s contextually relevant. like someone looking for new tools

kinda meh reception overall. more of a nice to post kinda thing, rather than a strategy

there might be a way to make this better tho

some really resonate, most don’t